Mobile First Design

Succeeding with Mobile-First Design: 5 Best Practices and Tricks for Small Screens

The rise of mobile devices has led to a significant shift in the way people access the internet. Currently, over 50% of internet traffic originates from mobile devices. As a result, designing websites that are mobile-friendly has become essential for businesses to succeed online.

Mobile-first design is a design approach that prioritizes mobile devices over desktop devices when designing websites. It involves designing websites with the smallest screens in mind, and then scaling up to larger screens.

In this article, we will discuss the best practices and tricks for succeeding with mobile-first design for small screens.

Understanding Mobile-First Design

Mobile-first design is an approach that involves designing websites for mobile devices first, and then scaling up to larger screens. This approach ensures that websites are optimized for small screens, where users are more likely to encounter issues.

Mobile-first design is not just about designing for small screens, but also about designing for touch screens. Touch screens have a different set of design considerations than traditional desktop devices. This includes things like button size, spacing, and placement.

Why Mobile-First Design is Important

Mobile-first design is important because it ensures that websites are optimized for the devices that most people are using to access the internet. Mobile devices have smaller screens, slower connections, and less processing power than desktop devices. As a consequence, websites that are not tailored to mobile devices may load slowly and prove cumbersome to navigate, leading to an unsatisfactory user experience.

Furthermore, search engines like Google have started prioritizing mobile-friendly websites in their search results. This means that businesses that do not have mobile-friendly websites are likely to rank lower in search results, resulting in lower traffic and sales.

Best Practices for Mobile-First Design

Here are some best practices for succeeding with mobile-first design:

1. Use a Responsive Layout

A responsive layout is a design approach that ensures that websites adjust to different screen sizes and orientations. This means that users can access your website on any device, without having to zoom in or scroll horizontally.

2. Design for Touch Screens

Design your website for touch screens by ensuring that buttons and links are large enough to tap easily. Use a responsive layout that adjusts to different screen sizes and orientations.

3. Prioritize Essential Content

Mobile screens are small, so prioritize essential content by placing it at the top of the page. This ensures that users see the most important information first.

4. Keep Forms Simple

Keep forms simple by reducing the number of fields and using auto-fill to make it easier for users to complete them. Avoid using drop-down menus as they are difficult to use on small screens.

5. Test Your Design

Test your mobile-first design to ensure that it is optimized for small screens. Use tools like Google’s Mobile-Friendly Test to identify issues and make improvements.

Tricks for Mobile-First Design

Here are some tricks for succeeding with mobile-first design:

Use High-Quality Images

Use high-quality images that are optimized for small screens. This will ensure that images look crisp and clear, even on small screens.

Minimize Text

Minimize text by using bullet points and short paragraphs. This will make it easier for users to read your content on small screens.

Use a Mobile-Friendly Font

Opt for a font that is legible on smaller screens. Sans-serif fonts like Arial and Helvetica are good options, as they are easy to read even at small sizes.

Optimize Page Speed

Optimize page speed by minimizing the number of HTTP requests, compressing images, and using caching. Slow-loading websites can lead to a poor user experience and lower search engine rankings.


Succeeding with mobile-first design requires businesses to prioritize the needs of mobile users over desktop users. By following best practices and tricks for mobile-first design, businesses can create websites that are optimized for small screens and provide a positive user experience. This can lead to improved search engine rankings, increased online visibility, and higher conversion rates.

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